Referral programs are built from the good word of our client’s customer. With our client focussed on providing efficient service and care at all times, customers are in turn rewarded for spreading the good word about our client. Our cross referral marketing allows for a company to brand its products by integrating our referral program across the product line. The objective of referral programs and their incentives is acquiring new customers while also valuing our loyal customers, eventually aiming to make them brand ambassadors of our client. Through referral sales, many campaign prospects such as loyalty programs and digital enterprising become a possibilty for our clients.

By using regression techniques, we identify patterns in the customers’ lifestyles to determine if they will move into the next stage of the cycle—moving beyond their existing product. Upselling programs are focussed on moving onto a more premium category from the primary purchase. Cross-selling programs are about purchasing similar products relevant to the existing product. While these programs function differently, they are both designed to make an existing loyal customer a more permanent member of our client’s customer base.

Customer analytics is becoming crucial in keeping our customers engaged. Having a thorough insight into customer behaviour enables us in delivering offers which are both relevant and on time. With tools such as segmentation help us predict future patterns and determine the anticipated needs of our customers. This ultimately helps us increase response rates and promises customer loyalty, in turn delivering an efficient ROI.