- Direct Marketing is a key component of relationship marketing.
- Direct Marketing is Anything that can deliver a targeted message incite some desirable action and generate a response...
- Direct Marketing helps you see quick results..Get measurable performance, Achieve cost-efficiencies & ROI by Sharp targeting your audience
- Direct Marketing –Database marketing makes more sense, higher the price of the product or the more often consumers buy it.
- The great mistake is to anticipate the outcome of the engagement; you ought not to be thinking of whether it ends in victory or in defeat. Let nature take its course, and your tools will strike at the right moment…….Bruce Lee
STEROID Direct – focuses on marketing through a data-driven, cross media, interactive, multi-channel process for building and cultivating mutually beneficial relationships between marketer and customers and prospects. We facilitate developing campaigns with Optimized Targeting, strong Call-to-Action and Response Mechanics using optimal time, lowest cost channels and market research to get the best response and Return On Investment.
Core Direct Marketing Channels
- Email marketing
- Mobile Marketing - SMS: (short message service), Blue Tooth Marketing , MMS: (multi-media message service).
- Mobile applications
- QR Codes
- Location based community marketing Door-to-Door, Insert Media
- Online tools - Display Ads, SEO, Mobile Banner Ads
- Fax Broadcast
- Couponing-Digital Coupons, Coupon Booklets, loyalty cards
- Direct mail
Top Direct Rationales
- Avoid wasteful communication – sharp target your customers and their specific need and wants
- Establish relationship with the right consumers
- Learn more about your customers, their likes and dislikes and fine tune your marketing communication to suit their needs and wants
- Retain existing customers as well as and attract new customers
Critical Direct Communication Drivers
- Right List
- Right Offer
- Right Timing
- Right Creative
- Right Platform for Responses
- Right Measure
Campaign Design & Product selection & pricing, distribution planning, market planning, brand alignment, loyalty programs
Database design & build, data organization, ETL (Extract, Transform, Load), CDI ( Customer Data Integration) ongoing maintenance
Printing & mailing , email development, search engine optimization, order management, fulfillment
Access to over 9 million records covering B2B and B2C requirements & spanning 15 countries - GCC, Levant & North Africa.
Name, address, email, standardization, deduping, address validation, house holding, web analytics
Descriptive analysis, predictive analysis, segmentation, experimental design
Copywriting, formatting art/layout, telephone scripting, story boarding, site design, email design
Measurement & Insight
Campaign measurement, media management, channel measurement
Direct Marketing helps you locate your audience by sharp targeting. You can see quick results as well as measure your performance. Above all, it helps you achieve cost efficiency and high return on investment.