About Us

STEROID is the result of a dream to create a unique agency that delivers high Return on Investment (ROI) every time – thus creating a platform that ensures advertiser comfort. This dream became a reality in 2009 when STEROID was born. There is now a perfect bridge over the gaps in the Middle East Direct Marketing, CRM Support Services and Events market. In effect, STEROID is the marriage of art and science. The convergence of Advertising, Direct Marketing, Digital Marketing and CRM.

The agency is led by Lakshmi Krishnakumar, an engineer, who is also a passionate one-to-one marketing evangelist. She has over 25 years of Middle East/ international experience. She has earlier been COO of FULCRM Direct (Arab Media Group), Director - CRM Consulting at Jacobsons Direct, and Data Lead at OgilvyOne, India. In short, she is a treasure trove of knowledge and experience, across categories. She leads a vibrant team of passionate, experienced professionals, with expertise in the digi-direct space, as well as conventional Direct Marketing, CRM and Advertising. The team brings to the table 30+ man-years of industry experience, from working with a multitude of local and multi-national clients including 3M, Cartier, General Motors, Kaya Skin Clinic, Bin Hendi and more ...

STEROID is inspired by results. We work as a team with our clients, merging their strengths with ours, to generate ideas and results. Our biggest strength is that we fuse international best practices with regional know-how.