STEROID organised the activation for Chevrolet-Manchester United @ 2013 Corporate Games at American University of Dubai. The activation featured 3 car display locations with promoters and supervisors apart from the Chevrolet ManU Chill Zone – a tent we setup in the games area to have people interact with the brand and get themselves photographed on a green screen on ManU Dugout Seats which were then superimposed with ManU players. The event was a hit with over 500 prospects joining us for Mocktails and having their pics clicked apart from a bunch of quality leads for the dealers!
Direct mail ‘matters’ for marketers. The marketing industry is trapped in a constant state of flux, overflowing with groundbreaking new concepts that could promote new products and services to a range of new audiences. Outdated tactics such as phone calls and newspaper adverts have been swept aside in the last 25 years, replaced with email,
Choice Hotels, Scandinavia
Lakshmi is the best CRM Consultant I have ever worked with. She is very knowledgeable, creative, energetic and reliable. If you work with Lakshmi on a project you can be certain that she will ALWAYS deliver great results on time. Lakshmi handles both the strategic and the operative tasks with excellence and precision. If I ever move back to the region, I will do whatever it takes to get Lakshmi on my team.
Lakshmi and I worked in parallel to provide a service to a client and I was happy that she was on the project as I knew she would drive delivery from her company that would help the project succeed. I found Lakshmi to be an effective project head whose knowledge is not merely academic and whose ideas are grounded in reality. She is open to new ways of making things happen and is capable if understanding the big picture. Her no-nonsense, hands-down approach gives one the confidence that the job is in safe hands.
MD Middle East / VP EMEA
We have been using the services of STEROID across various client base (Automotive, Airlines and Travel...etc) for a number of years now and have found them very professional in terms of their business approach. Lakshmi's leadership and in-depth knowledge on local markets' coupled with CRM and DM expertise / solutions has enabled us to achieve business objectives / ROI for our clients. I wish them all the very best in their future endeavors.
Associate Media Director
We work with STEROID on a retainer arrangement and they take care of all our marketing/ advertising requirement on a turnkey basis. Their creativity, commitment and turnaround time is exemplary. What I appreciate most is their sincere interest in the Atlantic brand. I would gladly recommend them any day.
REAP Consulting Limited
STEROID have a very rich knowledge of Direct Marketing and CRM. They are able to formulate excellent solutions for clients in the most cost effective manner & are very client and client objective focused. They have in Lakshmi Krishnakumar an excellent team leader who is extremely supportive, enabling that her people both deliver for clients and also grow their own expertise.
Audi Volkswagen Middle East FZE
It has been a pleasure working with Lakshmi and her team over the last 3 years. I'd like to first thank you for the dedication you have demonstrated towards all the Audi and Volkswagen projects, the flexibility and understanding with which all our requests were met and the high levels of professionalism that you have demonstrated in realizing our projects. I admire the efficiency and structured set up that I have witnessed in Steroid integrated marketing and I have felt valued as Your customer. Should other projects in the field of fulfilment arise in the future, I will certainly approach STEROID as well as refer You to others! Finally, thank you for all the learnings and the enjoyable work experience!
CRM Call Center Manager
General Motors, Middle East
Lakshmi and her team helped us create a dependable foundation and mature management for our long-term CRM programs. It is nowadays uncommon to experience the level of commitment from partners. In my terms, Lakshmi is rock-solid on process consulting and high-security database management and can handle intricate multi-market logistics with ease.
Regional CRM and eCommerce Manager
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